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Top Google Ranking Factors 2024

We are aware that it is challenging, if not impossible, to gauge the significance of each Google ranking factors individually and the prospective influence of a single factor.

Google has been increasingly open in the past few years about providing webmasters and SEOs with advice and information. The data that Google has access to, which allows it to monitor user interaction on the SERPs, is not available to us. We also don’t know how Google gives these things different weights.

Google Ranking Factors List

Text Relevance

The term “text relevance” describes how useful textual information is in helping a reader achieve a reading objective.

Content Element

A specific portion or area connected to a particular content type is called a content element. Sometimes, a content element is called a content attribute.

Domain Authority Score

Moz created the Domain Authority (DA) score, which is a measure of a website’s likelihood of appearing in search engine result pages (SERPs). Higher domain authority scores indicate a higher chance of ranking. Domain authority scores vary from one to 100.

Page Authority Score

Page Authority (PA) is a Moz-created score that indicates a page’s likelihood of ranking highly on search engine result pages (SERP). Higher scores indicate a greater capacity to rank. Page Authority scores vary from one to 100. Top Google Ranking Factor.

Referring IP

An IP address that hosts one or more websites with links pointing to the specified target URL or domain is referred to as a referring IP. One IP address can be used to host several domains, or websites. To determine the IP address associated with a specific domain, use the Majestic Community Checker tool.

Referring Domains

Referring domains are those from which one or more backlinks point to the target website or page. For instance, a website has one referring domain if it has a backlink from the Times of India. It has two referring domains if it contains links from Forbes and the Times of India.

Content Quality Score

A score of 0 to 33 often indicates that the content is irrelevant or of poor quality. The numbers 34 through 66 stand for either good quality and relevance, high quality and low relevance, or low quality and high relevance. The ideal range for quality and relevance is 67–100. This is also top Google Ranking Factor.

Keyword Coverage

One SEO measure called “Keyword Coverage” shows you how many keywords are consistently ranking for a given page. You can monitor it for a single page or for all the content on your property.


Keyword Placement

The technique of carefully arranging your keywords throughout a blog post or website is known as keyword placement, and it helps search engines index your page for relevant search terms. Selecting the appropriate keywords for your content is the first step towards understanding the best practices for keyword placement.

Search Intent

The primary objective a user has when entering a query into a search engine is called Search Intent (sometimes referred to as “User Intent”). Informational, commercial, navigational, and transactional search intents are common categories.

Topic Authority

An SEO concept known as “topical authority” refers to a website’s goal of being the expert on one or more subjects. In order to improve a website’s chances of ranking for topically related keywords, building topical authority involves assisting search engines in understanding the content of the website.

Link Quality Indicator

The quality of the data packets the receiver receives is indicated by the link quality indicator (LQI). The signal quality can be determined using the received signal strength (RSS). The total energy of the received signal is measured by the RSS.

Anchor Text

The visible, clickable text of a link is known as anchor text or link text. It is frequently underlined and displayed in a color that differs from the surrounding text. Effective link language explains to the reader what will happen when they click on the link.

Alt Text

An image on a page is described by alt text, or alternative text. When an image fails to load, alt text appears on the website to assist visually challenged users in understanding what the image displays, as well as search engine bots.


Expertise, Authority, and Trustworthiness are referred to as E-A-T. E-A-T is integrated into Google’s Search Quality Evaluator Guidelines and is a component of Google’s algorithm. E A T plays most important roll in Google Ranking Factor.

Mobile Friendly Website

A scaled-down version of your website that works well and presents correctly on a mobile device is known as a mobile-friendly website. More people are accessing the internet via mobile devices than through desktop, laptop, or even tablet computers, thus having a mobile-friendly website is becoming more and more important. One of the most important factor from all Google Ranking Factors.

Also Read – SEO Checklist of 10 Points to Boost Website Ranking in 2024

Team Trending Khazana
Team Trending Khazana
With a passion for unraveling the latest trends and a commitment to delivering insightful content, Team Trending Khazana has been a prominent force in the blogging world for the past five years. Comprising a group of dedicated individuals, this team has consistently curated content that resonates with a diverse audience.

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